TasteLab Co: The Ultimate Booking Experience
Creating an exciting new food science experience for parents and children, with a seamless booking process.
Project Focus & Key Features
For my second project, "Design an Experience Website," I developed a modern brochure site to promote and allow users to book and customise a physical experience. The primary challenge was designing an intuitive booking process and customisation features, especially as I had no prior experience with mobile versions. This pushed me to explore Figma and Framer to create a responsive site with breakpoints for both desktop and mobile.
The site was designed for children’s food science classes, aiming to make the booking process simple for parents while keeping children engaged through animations and videos. Features like exploding food, moving fruit, hover effects, and interactive videos were incorporated to make the site both entertaining and professional.
Design Approach & Results
Balancing a theme of science and education was challenging, but I found the right balance between fun and informative in the final design. After creating multiple prototypes, I refined the site to appeal to children while ensuring it provided clear and necessary information for parents. User testing confirmed the site was easy to navigate and engaging.
Feedback was overwhelmingly positive, with the site exceeding the initial brief. The project, completed solo in five weeks, involved research, testing, and the use of tools such as Figma, Framer, Adobe After Effects, and Illustrator. Despite challenges with mobile scroll animations, the site’s final version showcased a professional, dynamic experience.
Future Improvements
In the future, I’d like to incorporate more advanced animations and micro-interactions to further enhance the user experience and create a more dynamic, immersive environment.
